How to Choose the Right Service Model

The models outlined below provide the framework for the partnership with the agency, and the final arrangements are always based on the client’s individual business priorities, resources, and growth objectives.

Besides the service models mentioned, we also offer both hourly and project-based engagements; share your requirements, and we’ll propose the most suitable solution.

Use the criteria below to identify the model that aligns with your needs for entering and scaling in the Canadian market.

Executive Summary

1
Canada Gateway Office
80% Account Management / 20% Business Development
Ideal for low-cost, low risk market entry
The agency may serve as the client's official sales office (local, Canadian/ Vancouver, BC)
Suitable for testing market receptivity and customer feedback
2
Accelerated Business Development
80% Business Development / 20% Account Management
Optimal for companies prioritizing rapid market entry and sales acceleration
Delivers aggressive business development and accelerated market penetration
30-hour retainer cuts over 70% of the cost compared to a full-time VP of Sales & Marketing
3
Strategic Account Management
80% Account Management / 20% Business Development
Best fit for established organizations seeking deep, long-lasting client relationships
Preferred for strategic market presence and sustainable, long-term engagement
30-hour retainer cuts over 70% of the cost compared to a full-time VP of Sales & Marketing

* Details of each model explained further below.

Service Models

1 Canada Gateway Office

Description: The agency may serve as the client's official sales office (local, Canadian/ Vancouver, BC)
A model for Clients seeking a cost-efficient entry with local representation and partial branding.
It includes online product listings, customer support within Canada/US time zones, and 10 hours/month of support for inbound opportunities.

Cost to Client: $1000 USD/ month fixed fee + commission (negotiated percentage).
Key Benefits:
- Ensures a cost-efficient market entry strategy.
- Delivers a best-in-class customer experience through live support.
- Superior trust and positioning against competitors by strengthening local credibility to convert into sales.
Client Engagement:
- Online product listings.
- Best-in-class, specialized customer support within Canada/US time zones.
- Servicing client’s inbound opportunities (10 hours/ month included), with additional hours billed hourly.
- Inbound opportunities only - no full scale business development.
- The agency may serve as the client's official sales office (local, Canadian/ Vancouver, BC)
Agreement Structure & Pricing:
- Monthly retainer: $1000 USD fixed fee + commission.
- Market entry strategy consulting billed hourly, with optional fixed project billing.
- Agreements: NDA essential, LOU required.
Best For: Clients seeking a low-cost, in market office to build trust, brand and sales.

2 Accelerated Business Development

Description: A scalable partnership model for Clients ready to invest in significant growth (e.g., 2X–5X market share)
The agency provides expert business development strategy and execution, along with specialized, comprehensive sales and marketing solutions tailored to the client’s needs. Backed by 20+ years in the industrial space and 10+ years with Fortune 500, the agency actively promotes the client’s solutions with full branding.
Cost to Client:
Minimum 30-hour/month retainer + commission (negotiated percentage).
Key Benefits:
- Significant sales expansion potential (e.g., 2X–5X growth).
- Strategically customized, flexible, and aligned with the client’s objectives.
- Scalable monthly retainer hours to match growth needs.
- Specialized consulting included, leveraging 20+ years in the industrial space and 10+ years with Fortune 500 experience.
Client Engagement:
- Expert business development strategy and execution, including market research and CRM implementation.
- Specialized, comprehensive sales and marketing solutions tailored to the client.
- Agency actively promotes the client’s solutions, directly to end users.
- The agency may serve as the client's official sales office (local, Canadian/ Vancouver, BC)
Agreement Structure & Pricing:
- Monthly retainer: Minimum 30 hours + commission.
- Market entry consulting included.
- Optional fixed project billing.
- Agreements: NDA and Service Agreement required.
- Model requires exclusive sales territory.
- 30-hour retainer cuts over 70% of the cost compared to a full-time VP of Sales & Marketing
Best For: Clients ready to invest in proactive, significant growth with full branding.

3 Strategic Account Management

Description: A long-term partnership model for Clients focused on relationship-driven growth.
It offers strategic account management with local expertise, backed by 20+ years in the industrial space and 10+ years with Fortune 500 clients. The agency focuses on long-term development of trusted customer relationships and sustainable strategies for optimizing distribution, actively promoting the client’s solutions with full branding control. There’s potential for a shift toward a Dealer model.
Cost to Client:
Minimum 15-hour/ month retainer + commission (negotiated percentage).
Key Benefits:
- Proactive, growth-driven account management.
- Focus on long-term, sustainable revenue expansion.
- Optimized strategies for customer engagement and retention.
- Specialized consulting included.
Client Engagement:
- Strategic account management with local expertise, including regular reviews.
- Specialized, long-term development of trusted customer relationships.
- Sustainable strategies for optimizing distribution, supported by a customer success team.
- Agency actively promotes the client’s solutions to client's existing portfolio.
- The agency may serve as the client's official sales office (local, Canadian/ Vancouver, BC)
Agreement Structure & Pricing:
- Monthly retainer: Minimum 15 hours + commission.
- Market entry consulting included.
- Optional fixed project billing.
- Agreements: NDA and Service Agreement required.
- Model requires exclusive sales territory.
- 30-hour retainer cuts over 70% of the cost compared to a full-time VP of Sales & Marketing
Best For: Clients aiming for sustained market presence and long-term relationships.